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Mandip Dulay 

Managing Partner (also known as the 'ShEO')

Lived and worked in Dubai, UK, Brussels and India

M (UAE): +971 (0)55 331 8544 | M (UK): +44 (0)7562 596227

Mandip is the Managing Partner of IMPACT Group with almost 20 years of experience working within a local, national and international remit for three of the big six professional service firms (PwC, BDO UK, BDO International and a mid-tier firm).  Her experience has ranged from working with local partners in a region consisting of three offices and 160 people to developing and managing the markets strategy for two large international offices with over 150,000 people. 

Mandip has spent the majority of her profession working in London, with the opportunity to work in various diverse economies around the world including India, Brussels, the CIS region and more recently in the Middle East.

Her attuned skill set has successfully seen her deliver market and client strategies which are congruent with the commercial and corporate aspiration of an organisation, for the benefit of a firm’s brand, revenue objectives and market position, whilst providing a local and international view. She has also lead and developed a number of client experience programmes of both global and local nature. 

Her international and corporate experience has enabled Mandip to unlock growth for a number of clients.  She has also worked with a number of clients who want to expand cross border in her remit as International Business Lead for a professional services firm.

Mandip is one of the founding members of the Marketing Society in the UAE and has also founded the COO network which includes a cohort of leading Chief Operating Officers (COO's) from across industry in the Middle East.



  • Harvard Business School, Driving profitable growth

  • Harvard Business School, Maximising leadership potential

  • Harvard Business School, Leading Professional Service Firms

  • BA Honours in Business Studies, Coventry University, United Kingdom



  • MCIM, Chartered Institute of Marketing – United Kingdom

  • Founding Member of the COO network - Middle East 

  • Founding Member of the Marketing Society – Middle East

  • Member of the Dubai Business Women Council

  • Member of the GCC Media working group, 30% club GCC

Languages spoken

  • English

  • Hindi (fluently) 

  • Punjabi (fluently)

'Me' time

During my spare time, I like to spend time with my family from around the world, volunteer for small local charities and cheer on Manchester United (to a win of course...although it seems like a while). I have also mentored students who come from diverse backgrounds in the UK in kick starting their professional journeys. 

Described as

Driven, perfectionist, determined and as someone who loves Creme Eggs! 

"We deliver with impact not only for our clients, but for the communities in which we live and work too. We all have a real social responsibility to drive results, profits and individual growth for the next generation and the economies that they grow within."

The rise of the CxO

PM Forum

Bottom line value of Client Experience (CX)

Oath Middle East

Driving profitable growth: my journey

Harvard Business School >

Addressing an emerging market

Professional Marketing (PM) Forum

Published articles


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